Should my website be optimized? Well, without optimization, your website will not appear on page one and probably not be perceived by Google as a quality website. This will mean that your business will miss out on the opportunity of appearing in front of potential clients who are looking for the service that you provide. That’s bad. However, it can be fixed! Would you like to know more?
Can customers find your business online, by searching for your product or service, not your business name? Get a free report and access your own our free business management center, from where you can manage, track and even order online marketing services. Go here and sign up for FREE access - https://www.webx.digital/marketing-centre
You already know that LinkedIn is the best social media channel for an effective B2B lead generation. However, just being on the site isn’t enough, you have to interact with the other business leaders on LinkedIn. In order to do that you need to start posting engaging content.
Studies have shown that 10 pieces of content are consumed before a purchasing decision is made.
We want to help you become more visible, earn more leads and increase your connections.
Contact Deon M at email@example.com for help creating and publishing content that will grow your business!
How to Retarget Visitors Back to Your Website with Ad Remarketing
Many businesses use Pay-per-click advertising to get customers to their website. Sometimes those customers leave your website without converting or buying what you are selling.
There can be a lot of different reasons for the inaction of a potential client. Perhaps that visitor just wasn’t ready to buy at that time, or more likely, they were still checking other sources for the product or service they were looking for.
However, if they leave your website without leaving an email, there is a good chance your business will not be able to connect with that visitor again. This is where retargeting comes into play. Google AdWords has the ability to help show relevant ads on websites that the visitor goes to after they leave your website.
This serves as sort of a reminder to the visitor as they surf that they were looking for something and they can go back to your site and get it when they are ready.
Ever searched for something, then left the site and went to another site like Youtube, and then was surprised to see an ad for the product you just searched for? That is Google Remarketing in action.
And the thing about this process is that it works well! In fact, it's proven that remarketing ads have much higher click-through and conversion rates over regular ads.
It is also important to know that the ad’s effectiveness only increases each time the ad is shown. And remarketing ads fatigue, or stop delivering at half the rate than regular ads meaning that they stick around a lot longer than standard PPC ads. There are certain steps to get started when putting this type of marketing into action.
It’s recommended you begin targeting everyone that viewed your homepage. Eventually, you can create different lists, refine, and super-target campaigns.
You can even choose to show visitors who have purchased from your site different ads, and a good strategy that will certainly increase conversions is to offer a second purchase discount to those visitors!
Here at WEBX.DIGITAL, we can help show you how to set up a remarketing campaign that super-targets
your visitors, and increase your sales, while creating loyal return customers.
Have You Found the Right SEO Provider for Your Business?
Finding a reliable SEO provider to ensure an increased flow of traffic to your website is crucial to your business’s success. Here are a few tips from our expert Deon M to help you find the perfect provider for you.
First, is your potential provider tailoring their SEO strategies for your business specifically, or are they using a one-size-fits-all method? Having a customized strategy for your business is exceedingly vital to the success of SEO.
Secondly, is your potential SEO provider utilizing an SEO blueprint? An SEO blueprint establishes benchmarks and goals, lays out a budget, and provides you with SEO suggestions and recommendations. It also includes a backup plan to keep you covered even when things don’t go as originally planned.
Ensure that your SEO campaigns-- and your business-- are as successful as they can be with WEBX.DIGITAL. Contact us at firstname.lastname@example.org or 1300 43 22 10 to get started.
WANTED: Small business owners looking for more (passionate) clients. We all want those raving fans and passionate customers. With our results focused approach, we get those calls lined up for you. Get an audit on your current situation https://www.webx.digital/audit or call us at 1300 43 22 10.