Jan 21, 2019
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?
MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI. 49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.
The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.
Do you find a compelling reason to learn more about this? Does this worry you? Let me know.