Mar 7, 2019
Does Your SEO ROI Measure Up?
Tracking the return on investment (ROI) of your SEO campaigns is a challenge for many businesses, but it is doable. You just need to get a tracking system in place. We’re here to help you do just that!
Your tracking system should be able to track conversions (actual purchases on your website), and you should have an attribution model in place. If those two things are set up correctly, calculating your ROI is simple. We use this formula:
Conversions through SEO minus Cost = Gains
Gains / SEO Spend *100 = ROI
We get that as a business owner, your time is at a premium. Need help? Contact us today!