Jan 27, 2019
Explore Your Digital Advertising Platform Options
Are you interested in investing in online advertising, but overwhelmed by the options? Need help finding the platform that’s right for your business? We can help!
There are three major categories of platforms: search, display, and social. Social media platforms like Facebook, LinkedIn, and Twitter get your ads in front of their millions of users.
Search platforms like Google AdWords and Bing Ads commonly use a CPC (cost-per-click) pricing model and are triggered by search queries on their respective search engines.
Display platforms like Google’s DoubleClickMedia and Yahoo’s BrightRoll give you ad placements in their network of publishers with a cost-per-thousand-views or CPM pricing model.
It’s important to do your research and test each platform to discover what works best for your business. Need help? Contact us at email@example.com today.