Jan 30, 2019
How to Retarget Visitors Back to Your Website with Ad Remarketing
Many businesses use Pay-per-click advertising to get customers to their website. Sometimes those customers leave your website without converting or buying what you are selling.
There can be a lot of different reasons for the inaction of a potential client. Perhaps that visitor just wasn’t ready to buy at that time, or more likely, they were still checking other sources for the product or service they were looking for.
However, if they leave your website without leaving an email, there is a good chance your business will not be able to connect with that visitor again. This is where retargeting comes into play. Google AdWords has the ability to help show relevant ads on websites that the visitor goes to after they leave your website.
This serves as sort of a reminder to the visitor as they surf that they were looking for something and they can go back to your site and get it when they are ready.
Ever searched for something, then left the site and went to another site like Youtube, and then was surprised to see an ad for the product you just searched for? That is Google Remarketing in action.
And the thing about this process is that it works well! In fact, it's proven that remarketing ads have much higher click-through and conversion rates over regular ads.
It is also important to know that the ad’s effectiveness only increases each time the ad is shown. And remarketing ads fatigue, or stop delivering at half the rate than regular ads meaning that they stick around a lot longer than standard PPC ads. There are certain steps to get started when putting this type of marketing into action.
It’s recommended you begin targeting everyone that viewed your homepage. Eventually, you can create different lists, refine, and super-target campaigns.
You can even choose to show visitors who have purchased from your site different ads, and a good strategy that will certainly increase conversions is to offer a second purchase discount to those visitors!
Here at WEBX.DIGITAL, we can help show you how to set up a remarketing campaign that super-targets
your visitors, and increase your sales, while creating loyal return customers.
Contact us today to learn more!