Apr 14, 2019
Use PPC and SEO to Strategically Grow Your Business
As you may know, Pay-per-click Marketing (aka PPC) is a strategic way of achieving instant traffic to your website. Since you only pay for the clicks, PPC is cost-effective and it gets you fast, measurable results which translate to more customers.
The downside to PPC is that the moment you stop running it, the traffic stops. It is because of this that a recommended strategy is to run SEO within a few months after starting a PPC campaign and continue to run SEO alongside PPC.
That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy.
Analyzing, combining, and strategically using this data to find the right formula that produces the best results for your business is hard, and can take some time if you’re a stranger to Adwords. However, this strategy will reveal opportunities that you may not have taken into consideration before.
Contact WEBX.DIGITAL to learn more about how you can use PPC and SEO together to strategically grow your website visitors and your sales!