Oct 15, 2018
Your Business Website is Your Digital Marketing Hub
As a business owner, you probably know the importance of having a solid website built as the central place for your online presence.
Some business owners have a website created and never touch it again, but simply send traffic to the website hoping it will do the job it was created for.
But if you don’t have a good optimization strategy in place, and your website isn’t completely functional, fast-loading, or has problems being viewed on mobile devices, you can lose potential customers. And if you are a business starting out online, it all begins with your website being a solid foundation and central hub from other social networks or websites that your business appears on.
Remember that even social networks aren’t forever or as reliable as they might seem. Anyone remember MySpace? It is important to have a place where customers or visitors can find you and the products or services you offer. And nothing compares to having your own domain name and owning your own website.
Your website serves to function as a representation of your brand, a location for all of your business information, including all the contact and location information for your business. A good website also has the correct layout, great copy, and continuous optimization including split testing.
If your business doesn’t have a good website optimization strategy in place, it could cost you in lost conversions or bad visitor experience.
Is your business website built properly and utilizing an optimization strategy? If you want to learn more, contact us today and we’ll take a look at your most important online asset.